I swoon The Simple Folk ♡  Started by two friends and mothers, Jamie and Abi, who love the beauty of minimalism and free play. Finding kidswear that reflected their lifestyle and philosophy proved to be difficult and so they began to design their own. Each piece is timeless, practical, made from non toxic fabrics and dyes, and has been created in an environmentally and socially conscious way.  

The most gorgeous collection of minimal designs, in the softest, natural fabrics and perfect neutral colour tones, making each piece versatile and super comfortable for play. I hope you love their pieces as much as me.

Use code WILDHELLO for 10% off your first The Simple Folk order