What if we could encourage curiosity, by helping to cure the planet?

The imagination is our greatest gift. Through play we can build whole worlds in our head. It doesn't take much. But those worlds don't need to harm the one we've already got.

Our planet is facing a crisis. And somehow along the way, our kids' imaginations got wrapped up in the problem. With 64% of the 32 Billion garments produced each year ending up in landfill, the polyester costumes presented to our kids have not been kind to the planet.

And as we see it, not kind to our kids' imaginations either.

So Patch World are taking matters into our own hands, with a sustainable solution to the dressing-up box. And they're helping the kids call the shots.

Through simple, gender-neutral patches, kids can turn their dad’s old shirt into an explorers vest, those stained dungarees into a doctor’s uniform or their mum’s shrunk dress into a chef’s apron.

And when they decide they want to be an exploring chef-medic, simply shuffle the patches around to fit the brief.

No more polyester costumes with narrow-scope! With Patch World, no job is out of the question. They hope to close the loop on clothing-waste, by offering a fun solution to a big problem. How do you start to handle a crisis? Through play.

Big dreams. Low impact. Welcome to Patch World.